A Team You Can Trust
At MPI, every team member is here to serve you. Recently, an existing client company hired a new Chief Marketing Officer whose first impression of us was one of surprise, as he remarked: “I love how they bring their CEO, as well as mid-level and junior employees, to our meetings. They’ve already won our business, and yet they still treat us like they are giving 100% to serve us.”
He was right. We’re not the kind of company that will wow you with our executive team and then hand you off to junior associates who are just learning the ropes. We’re big enough to offer you significant experience and the benefit of our buying volume, and we’re small enough that our President knows more than your name – he knows your business, your advertising campaigns, and your recent business results.
- All of our media strategists, planners and buyers are senior level, each with significant planning and negotiating experience.
- Working on the “inside” of many media companies has prepared our people to represent you well. Members of the MPI team have previously held executive sales positions at media outlets you know, like ESPN, WSCR radio, WBBM radio, and WMAQ TV. Since becoming strategists and negotiators, we’ve been collaborating with every major digital, broadcast, outdoor, and print outlet in your media plan.
- When asked what we stand for, MPI employees independently cited our core values: strategic thinking, results-focus, dedication to clients, and meaningful integration of marketing tactics.
- Every major decision made by strategists and buyers has the involvement of MPI’s President.
About Bill Horowitz, MPI President and Chief Partnership Officer
MPI is led by a founder and president who knows the media business because he’s lived in it for his entire career. Whether on the sales side at companies like ESPN and WMAQ-TV, or representing advertisers in securing great placements at a great rate, Bill Horowitz has never wavered on his commitment to help businesses grow in the short and long term. He started his career on the editorial side of the media business, earning a degree in journalism at Drake University, and was soon bitten by the advertising bug and worked his way into the management ranks at major media outlets. Bill founded Marketing Partnerships International (MPI) in 1995 with a simple goal: discover ways to use media to help clients promote and grow their companies. Since opening its doors 17 years ago, MPI has served clients locally, regionally and nationally. And because he values the partnership above all, Bill put it in the name of the company and is perhaps most proud of the results that our clients receive.