About Us
Who Are We
MPI is a Chicago-based media services firm, led by media veteran Bill Horowitz. Bill brings substantial experience from both sides of the media sales desk to each client and every campaign. We are proud to service local, regional, national and international clients.
Our Mission
Deliver quality leads to your website, your phone or your door, whatever your business may be. Our goals are increase ROI, increase profits & improve your differentiation.
What We Do
We have assembled the brightest minds in media and put them to work on your brand. We ask the questions, we do the research, we create the plans that will work for you.
Our History
MPI (Marketing Partnerships International) is led by our founder and President, who knows the media business because he’s lived it his entire career. Whether on the sales side at companies such as WMAQ-TV and ESPN or representing advertisers in securing great placements at great rates, Bill has never wavered on his commitment to help business grow in both the short and long term. Bill began his career on the editorial side of the media business, earning a degree in journalism at Drake University and was soon bitten by the advertising bug.
Bill worked his way into management at major media outlets. He founded Marketing Partnerships International in 1995, with a simple goal: discover ways to use media to help clients promote and grow their business in a significant way. Since opening its doors 25 years ago, MPI has served clients locally, regionally, nationally and internationally. And because he values the PARTNERSHIP above all, Bill put it in the name of his company. He is perhaps most proud of the results our clients receive.
Why Choose Us?
From start to finish, MPI manages your campaign. We research your brand and your competitors. We search out the best media opportunities to suit your needs.
We have a synergistic approach to your media campaign. Regardless of your budget, we recommend mixing multiple forms of media. We believe this to be the most effective way to generate quality leads for your business.
MPI strives to stretch our client’s budgets as far as possible, while eliminating as much waste as possible. Our media buyers are always looking to secure better placements, longer campaign durations, and no charge commercials to raise the success of our campaigns overall.
Throughout your campaign, our staff monitors your schedule on a daily basis. You will be sent commercial times, print tear sheets. Digital campaigns are monitored daily and optimized weekly, and campaign reports are sent out on a regularly scheduled basis.
Clicks and impressions are great, but if no desired actions are taken, what was accomplished? At MPI, all campaigns are custom made to achieve specific goals set out by the client. Through constant AB testing, and communication with media companies, MPI is always looking to deliver more for our clients.
We are here to overdeliver for you! When you succeed, MPI succeeds.
Meet The Leadership Team
Bill Horowitz
MPI President and Chief Partnership Officer
MPI is led by a founder and president who knows the media business because he’s lived in it for his entire career. Whether on the sales side at companies like ESPN and WMAQ-TV, or representing advertisers in securing great placements at a great rate, Bill Horowitz has never wavered on his commitment to help businesses grow in the short and long term. He started his career on the editorial side of the media business, earning a degree in journalism at Drake University, and was soon bitten by the advertising bug and worked his way into the management ranks at major media outlets. Bill founded Marketing Partnerships International (MPI) in 1995 with a simple goal: discover ways to use media to help clients promote and grow their companies. Since opening its doors 25 years ago, MPI has served clients locally, regionally and nationally. And because he values the partnership above all, Bill put it in the name of the company and is perhaps most proud of the results that our clients receive.
