Our Proven Approach
A Proven Approach to Your Business Result
Partner with MPI and benefit from our proven approach to generating measurable results for your business. It’s “Media Buying, Only Better.”
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Step 1: Understand the Client Goals
The MPI team begins each plan by meeting with the client’s team to discuss past, present and potential marketing strategies. We work to ensure communication is transparent. We will develop a deep understanding of the client’s marketing goals.
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Step 2: Create Synergistic Media Plan
MPI believes in implementing the best possible synergistic plans to reflect and support the client’s brand and overall goals. Our planners and buyers seek the most efficient media schedules, analyze media outlets, day parts, reach and frequency, and more to ensure we are always reaching the right people at the right time. Utilizing information gained through analysis and research, MPI will develop a comprehensive plan comprised of media outlets best suited to reach the desired audience.
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Step 3: Approve and Secure Media
MPI carefully monitors all media campaigns to ensure adherence to the proposed plan. We make sure that all advertisements run according to the schedule. Our team works to constantly optimize campaigns throughout each individual flight.
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Step 4: Monitor and Optimize Campaign
The MPI team begins each plan by meeting with the client’s team to discuss past, present and potential marketing strategies. We work to ensure communication is transparent. We will develop a deep understanding of the client’s marketing goals.
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Step 5: Share Campaign Summary
MPI presents the proposal and can make edits and adjustments to the plan when requested by the client. Once there is a final approval from the client, MPI secures all media.