Approach: MPI utilized a mix of media including paid digital, niche print opportunities and high impact outdoor placements to help achieve the various goals for the team. To help attract sponsors, MPI suggested including co-op advertising impressions targeting specific high-quality websites to be including in sponsorship packages. To help sell game tickets, MPI focused on targeted paid digital media and high-impact outdoor advertising to promote the various home games at Wintrust Arena. All campaigns were customized to match the various themes that the Sky used to promote their games.