Harper College
Partnership and Objective: Harper College, a community college in Illinois, was facing intense competition from other community colleges and the growing trend of online education. To address these challenges, Harper sought to partner with an agency that specializes in higher education and possesses a deep understanding of the higher education market. That’s where MPI came in…
Approach: MPI has developed multiple customized, high-impact audio and video campaigns throughout the school year, focused on audiences that would benefit from learning more about the courses offered at Harper College. Prioritizing in-district zip codes and specific age ranges have driven high quality traffic to the website.
Results: Along with negotiating and securing high value placements, MPI was also successful in procuring a significant amount of added value in the form of bonus commercials, sponsorships and more. MPI also scheduled live remotes featuring on-air talent throughout the year.