Objective: Objective: Harper College is a community college located in Illinois. Facing high competition from other community colleges as well as the growing online education trend, Harper looked to partner with an agency that has expertise in the higher education space as well as have in depth knowledge of the local market. MPI was tasked with generating brand awareness of Harper College with a focus of driving attendance to their open houses throughout the calendar year.
Approach: MPI developed a customized, high impact video and audio campaign, focused on audiences that would benefit from learning more about the courses offered at Harper College. MPI focused mainly on cable television as well as digital audio to drive high quality traffic to the website. Along with securing high value placements, MPI was also successful in securing a significant amount of added value in the form of bonus commercials, sponsorships and more. MPI also scheduled live remotes featuring on-air talent throughout the year.
Results: Since starting with this strategy, Harper College has seen a consistent 30% increase in open house attendance that has directly resulted in exceeding their new student goals.