Approach: MPI developed a customized, high impact video and audio campaign, focused on audiences that would benefit from learning more about the courses offered at Harper College. MPI focused mainly on cable television as well as digital audio to drive high quality traffic to the website. Along with securing high value placements, MPI was also successful in securing a significant amount of added value in the form of bonus commercials, sponsorships and more. MPI also scheduled live remotes featuring on-air talent throughout the year.