Partnership and Objective: MPI has been proud to partner with Len Roofing and Remodeling since 2022. Len Roofing and Remodeling operates throughout Chicagoland. MPI and Len Roofing set the goal to increase brand awareness, increase their online presence and increase the number of clicks to their website from major search engines.
Approach: MPI launched a strategic digital campaign to boost online presence for single family homeowners and incorporated SEO to promote increased clicks and website visits. The campaigns were monitored in real time and MPI and Len adjusted dollars based on where we were achieving the best results.
Results: Len Roofing reported a significant increase in sales over the preceding year. The partnership with MPI resulted in an increase of over 20% of quality leads from the previous year.