Partnership and Objective: The Gary SouthShore RailCats (MiLB), member of the American Association of Professional Baseball, has provided family-fun, Northwest Indiana sports entertainment for fans since 2002. Since becoming the official media partner of the Gary RailCats in 2021, our only goal has been to increase online ticket sales and drive guests to the Steel Yard.
Approach:MPI has been successful in doing so through digital and traditional advertising. MPI promotes each homestand, promotional night, and special event being hosted throughout the season.
Results: In August of 2024, the team saw a record sellout, welcoming 6,244 people through the gates.