Sears Garage Door
Partnership and Objective: Founded in 2008, Sears Garage Solutions provides garage door instillation, repair and maintenance throughout the Chicagoland area. In 2020, Sears Garage Solutions partnered with MPI set the goal to generate brand awareness and create new leads for sales and service calls.
Approach: MPI developed a marketing plan targeting homeowners throughout the Chicagoland area using a cross-section of media including digital, television, outdoor and more. MPI secured bonus media throughout the campaign and utilized various digital platforms.
Results: Through a traditional and digital campaign, Sears Garage Solutions has increased the number of their clients by over 40%. Sears Garage Solutions is currently expanding into new business ventures and now accounts for over 17% of all Sears franchise business.