Whoa Zone
Partnership and Objective: MPI has been proud to partner with Empire Recreation Management since 2021, which provides outdoor, summertime family fun. MPI strategically promotes their “WhoaZone” floating waterparks in 4 different states – Indiana, Ohio, Texas, and Michigan with the goal to increase ticket sales and deliver guests to Whoa Zone.
Approach: Through effective behavioral and locational target marketing, we have been successful at reaching families and visitors alike in each of these markets.
Results: The MPI and Empire Recreation Management partnership results in an approximate 10-20% year-over-year growth for WhoaZone general ticket sales, birthday parties, and beach rentals.